Sales Promotion & Channel Partner Support Services
Most law enforcement products and services make their way to the users and buyers through channel partners which include the manufacturer/development themselves, regional representatives and local dealers. The heavy-lifting marketing programs are usually developed and executed by the manufacturer/developer. However, channel partners, reps and distributors play a key marketing role with direct sales, localized event sponsorships, user level marketing, advertising, news media coverage and social media.
We understand the dynamics of the path to the user/buyer and provide our clients with customized sales promotion and channel marketing support. This includes localizing national advertising programs for dealer and rep use. We create product demonstration programs for sales persons up and down the channel to educate themselves so they can better communicate benefits/features, and competitively sell against competitors’ products. Our work includes helping create and manage local events in conjunction with reps and dealers.