Assess Marketing Opportunities
Identify opportunities based on market trends, short/long-term demand changes and competitor activity, as well as working with sales and technical support organizations.

Develop Brand messaging
Assist in defining product positioning requirements, client benefits, and product information for company collateral, press releases and Web site.

Define product Positioning
Including pricing, packaging, channel strategies, promotion and messaging strategies, to achieve desired life cycle sales, profit margins and market penetration.

Identify New Channel Opportunities
Working directly with client sales and partner organizations to evaluate current and future product and services needs while also defining profitable solutions.

Propose and execute product modifications or enhancements
Ascertaining product changes based on sales, profitability performance and market trend analysis.

Interfacing with internal departments to achieve final results
Effectively managing internal resources and time lines to achieve the desired results for all product or marketing initiatives.

Develop and implement product P&L strategies
Providing accurate and rapid market trend analysis to achieve revenue and profit goals.